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Tag check

Real squish or knockoff?

Counterfeits target the exact characters collectors want most. Grab the plush (or the listing photos), answer the questions below, and we'll score it against the authenticity markers collectors actually check: the three-tag setup, the Kellytoy maker line, print quality, that memory-foam squish, and the stitching.

📸 Scan with your camera

Snap up to 3 shots — the whole plush, the hang tag, and the sewn-in tush tag work best. Our AI checks them against the authenticity markers and tells you exactly what looks off or what it couldn't see.

scanner v4

— or answer the checklist yourself —

What tags does it have?
Does a tag name the maker as Kellytoy / Kelly Toys (or Jazwares)?
Does the hang tag say “Original Squishmallows”?
How does the tag printing look?
How does it feel when you squish it?
How is the stitching?
Can you find the exact character in an official database (like SquadApp)?
How does the price compare to what that character usually goes for?

This checker is guidance from collector-community knowledge, not a guarantee — counterfeits keep improving. For high-value grails, ask for photos of every tag and compare against the character's entry on an official database before paying. More fake-spotting resources live on the Squish Board.