Built by collectors, for collectors
SquishyMax is the home for Squishmallows collectors: a place to display your collection, trade pristine plush with people you can trust, share your hauls on video, and talk with a community that understands the hobby.
Why SquishyMax exists
Squishmallows collecting exploded from a cute plush line into one of the biggest collector communities in the world — thousands of characters across hundreds of squads, retailer exclusives, seasonal drops, and rares that sell out in minutes. But the places collectors actually gather haven't kept up. Collections live in camera rolls. Trades happen in DMs with strangers. Secondhand marketplaces are a coin flip: you order a "like new" Squishmallow and unbox something that smells like a basement.
SquishyMax exists to fix all three problems in one place: a collection showcase that's actually built for plush, a marketplace with real condition standards, and a community where the people are as soft as the merchandise.
Show off your Squishmallows collection
Your collector profile is your shelf, online. Photograph your squad, tag each plush by squad and size, flag your rares and retired finds, and share one link that shows everything — whether you're just starting with a bedside buddy or you're a max collector with a documented wall of squish. Collection tracking shouldn't require a spreadsheet.
A marketplace where pristine actually means pristine
The SquishyMax marketplace has one standard: the Pristine Rules. Every Squishmallow listed for sale must be freshly washed and free of holes, rips, tears, and stains. No exceptions, no "minor flaws pictured." Anything that arrives short of pristine goes straight back to the seller, and the buyer gets their money back. Sellers who consistently ship pristine build reputations that follow them; buyers finally get to shop secondhand Squishmallows without holding their breath.
Hauls, unboxings, and collection tours
Some finds deserve more than a photo. Share restock-day hauls, blind-bag unboxings, full collection tours, and in-the-wild hunts for the rare Squishmallows you've been chasing. The best part of a grail find is showing it to people who understand exactly how long you looked for it.
A community that speaks squad
Post ISOs (in search of), swap restock intel, compare squads, and celebrate every find with collectors who get it. Community guidelines are simple: be kind, be honest, keep it squishy.
Who's behind SquishyMax
SquishyMax is co-directed by Lux & Bru — collectors first, builders second. We are an independent fan project: not affiliated with, sponsored by, or endorsed by Squishmallows, Kelly Toys, or Jazwares. We're just building the site we always wished existed.
Launching now
The waitlist is open today, and features are rolling out bit by bit — collector profiles and Google sign-in are next. Join the squad and you'll be first through the door.